TIPi Concept Management System (CMS)
The CMS is a very intuitive tool which helps companies build, create and research strong concepts to a consistent structure. It’s very effective at helping companies manage, from the central innovation hub, concept development across many diverse markets globally. It enables all users via hints and input to write and develop concepts to a standard format which is then optimised for research. Concepts are then automatically sent to peer review, rated and feedback given to the writer. Clients have their own archive with which to categorise, manage and progress all concepts. The background to the CMS can be read in the AB Inbev case history.
