Our Insight Process
Powered by rich, real-time insight technology. We use the industry’s first end-to-end, real-time consumer intelligence platform with access to over 30m members. A deeply profiled global influencer community, providing instant human responses from any market at any time.
TIP pairs each project with the right insight methodology and enables an ongoing feedback process to maintain and develop ideation with the same respondents. To be in the moment with brands and then help to anticipate what comes next.
Utilising both qualitative and quantitative research, offering data visualisation across global markets at scale. With accelerated time-to-insight and integrating proven methodologies from weeks into hours, we offer multiple sources to enable understanding of the whole customer journey.
We work with research partners who are leaders in their industries – market researchers, social listeners and influencer communities. Utilising real-time, over less rigid, slow and complex research platforms. Interacting and understanding the 21st century consumer and gaining truly actionable insights.
We used to write this down by saying, 'move fast and break things.' And the idea was, unless you are breaking some stuff you are not moving fast enough.
Mark Zuckerberg
New product concepts, in-store presence to market-testing and prototyping - ensuring that you de-risk and improve your speed to market. Create invaluable first-party data to act on your bespoke category insights and be better informed in your GTM strategies.
We’ve developed our own proprietary concept creation and management system with AB InBev. To find out more about TIPiCMS see the AB Inbev case study.